Resources
It's important to become aware and understand that
Web Compliance is Law.
Meaning All Businesses, Companies or Public Service based entities must follow
Title III of the Americans with Disabilities Act.
Any Online Web Store offering consumer goods or services must make accommodation for those Americans with Visual or Audio disabilities.
Local Businesses and ECommerce Shops are in danger of being Non-Compliant.
The ADA was aimed at improving conditions of company buildings and places of public service.
Brick and Mortar Shops and Banks alike have to have safety rails in the rest rooms and other accommodations. The changes made to the Information and Communication Technology
Revised 508 Standards and 255 Guidelines have brought this to the digital space.
To Be Non-Compliant is against the Law.
Web Compliance can be complicated.
You're invited to join our emailing list to keep up with alerts and changes with the ADA and Web Compliance.
Target Settles ADA Lawsuit for $6Million
“This settlement marks a new chapter in making Web sites accessible to the blind. I commend Target for committing to being a leader in online accessibility.”” - Seth Godin
Target Settles ADA Lawsuit for 6 Million Dollars
Target has settled a class action lawsuit over accessibility complaints with Target.com. The company will pay a substantial fee and update its website to make it accessible to the blind.
Bruce Sexton Jr., a student at the University of California-Berkeley and president of the California Association of Blind Students, sued Target because its website was inaccessible to the blind.1
A judge ruled that the lawsuit could go forward, further elevating the discussion about website accessibility. Specifically at issue in Target's case is a lack of "alt" tags throughout its site, tags which are used by screen reading technology to help disabled users navigate websites. Target tried to argue that its website is not covered by the ADA, a civil rights law passed in 1990, saying that only its physical stores were.
A similar lawsuit the NFB brought against AOL in 1999 over similar accessibility issues, also citing the ADA, never went to trial because AOL decided to comply and make its site fully compatible with screen reading technology.
Ultimately, Target changed its stance and settled. Even if one may presume that websites are not covered under the ADA, settlements like these are setting a precedent.
Adamatter.org was created in order to, as an organization, push the narrative towards Awareness, Inclusivity, and Compliant Design. You're invite to sign up for our alert system to keep up with the Law and subscribe to get your own widget today.
Business Owners across the nation are not aware these laws exist, but now you do. Will you take action?
Considering the costs in getting a Developer to restructure your existing website, our subscription prices beat the need to redesign. After all, even most website designers and free-lancers aren't aware these laws include the world wide web.
Cited
Matthew Magain, August 29, 2008; Blog, https://www.sitepoint.com/ ,
https://www.sitepoint.com/target-settles-accessibility-lawsuit-for-6-million/
W3, Wiki Page, http://www.w3.org ,
https://www.w3.org/WAI/business-case/archive/target-case-study
Time Business Blog, http://www.time.com
https://time.com/time/nation/article/0,8599,1544275,00.html
Official Page of www.ada.gov for additional information.
Revised 508 Standards and 255 Guidelines on access-board.gov
Watch video of News Companies Talking about the ADA Lawsuits Here
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